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Statt direkt über Google Shopping laufen die Produkte über ein CSS. Für Händler bedeutet das häufig bessere Konditionen, für Käufer einen übersichtlichen Produktvergleich an einem Ort."]}],["$","p",null,{"children":[["$","strong",null,{"className":"text-white","children":"Celeste Shopping ist ein solcher Comparison Shopping Service."}]," ","Wir bündeln Produkte aus verschiedenen Shops, machen sie durchsuchbar und spielen sie im Google-Shopping-Umfeld aus."]}]]}],["$","section",null,{"aria-label":"Kennzahlen","className":"grid gap-4 sm:grid-cols-3","children":[["$","div","niedrigere Klickpreise möglich, je nach Wettbewerb",{"className":"rounded-2xl border border-white/20 bg-white/10 p-5 text-center backdrop-blur-sm","children":[["$","div",null,{"className":"font-serif text-3xl italic text-white","children":"bis zu 20 %"}],["$","div",null,{"className":"mt-2 text-sm text-white/70","children":"niedrigere Klickpreise möglich, je nach Wettbewerb"}]]}],["$","div","Länder in Europa, in denen CSS gilt",{"className":"rounded-2xl border border-white/20 bg-white/10 p-5 text-center backdrop-blur-sm","children":[["$","div",null,{"className":"font-serif text-3xl italic text-white","children":"21"}],["$","div",null,{"className":"mt-2 text-sm text-white/70","children":"Länder in Europa, in denen CSS gilt"}]]}],["$","div","können Händler ihren CSS frei wählen",{"className":"rounded-2xl border border-white/20 bg-white/10 p-5 text-center backdrop-blur-sm","children":[["$","div",null,{"className":"font-serif text-3xl italic text-white","children":"seit 2018"}],["$","div",null,{"className":"mt-2 text-sm text-white/70","children":"können Händler ihren CSS frei wählen"}]]}]]}],["$","section",null,{"className":"space-y-4","children":[["$","h2",null,{"className":"text-2xl font-semibold text-white","children":"Wie entsteht der Preisvorteil?"}],["$","p",null,{"children":"Google Shopping ist selbst ein Comparison Shopping Service. Nach den EU-Vorgaben zieht Google Shopping vor der Auktion eine feste Marge vom Gebot ab, die im Klickpreis enthalten ist. Branchenüblich wird diese Marge mit rund 20 % beziffert. Läuft dieselbe Anzeige über ein anderes CSS, fließt das volle Gebot in die Auktion."}],["$","p",null,{"children":"Daraus ergibt sich, je nach Wettbewerb, ein Spielraum von bis zu rund 20 %: entweder niedrigere Klickpreise bei gleicher Position oder mehr Sichtbarkeit beim gleichen Budget. Eine Garantie für niedrigere Klickpreise ist das nicht. Der tatsächliche Effekt hängt vom Wettbewerb ab und davon, ob Sie zuvor über Google Shopping oder bereits über einen anderen CSS geworben haben."}]]}],["$","section",null,{"children":[["$","h2",null,{"className":"text-2xl font-semibold mb-4 text-white","children":"Was ein CSS konkret bedeutet"}],["$","div",null,{"className":"grid gap-4 sm:grid-cols-2","children":[["$","div",null,{"className":"rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","h3",null,{"className":"mb-2 text-lg font-medium text-white","children":"Für Händler"}],["$","p",null,{"className":"text-white/80","children":"Zusätzliche Sichtbarkeit in den Shopping-Anzeigen und kostenlosen Listings, bei sauberem Produktfeed ohne Umweg über das Standard-Setup von Google."}]]}],["$","div",null,{"className":"rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","h3",null,{"className":"mb-2 text-lg font-medium text-white","children":"Für Käufer"}],["$","p",null,{"className":"text-white/80","children":"Produkte mehrerer Shops an einem Ort vergleichen, gefiltert nach Preis, Marke und Händler, direkt zum passenden Angebot."}]]}]]}]]}],["$","section",null,{"className":"space-y-4","children":[["$","h2",null,{"className":"text-2xl font-semibold text-white","children":"In welchen Ländern gelten CSS Shopping-Anzeigen?"}],["$","p",null,{"children":"Shopping-Anzeigen und kostenlose Einträge über einen CSS sind derzeit in 21 europäischen Ländern verfügbar:"}],["$","ul",null,{"className":"flex flex-wrap gap-2","aria-label":"Länderliste","children":[["$","li","Deutschland",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Deutschland"}],["$","li","Österreich",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Österreich"}],["$","li","Schweiz",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Schweiz"}],["$","li","Belgien",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Belgien"}],["$","li","Tschechien",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Tschechien"}],["$","li","Dänemark",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Dänemark"}],["$","li","Finnland",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Finnland"}],["$","li","Frankreich",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Frankreich"}],["$","li","Griechenland",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Griechenland"}],["$","li","Ungarn",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Ungarn"}],["$","li","Irland",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Irland"}],["$","li","Italien",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Italien"}],["$","li","Niederlande",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Niederlande"}],["$","li","Norwegen",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Norwegen"}],["$","li","Polen",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Polen"}],["$","li","Portugal",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Portugal"}],["$","li","Rumänien",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Rumänien"}],["$","li","Slowakei",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Slowakei"}],["$","li","Spanien",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Spanien"}],["$","li","Schweden",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Schweden"}],["$","li","Vereinigtes Königreich",{"className":"rounded-full border border-white/20 bg-white/10 px-3 py-1 text-sm text-white/90","children":"Vereinigtes Königreich"}]]}]]}],["$","section",null,{"className":"space-y-4","children":[["$","h2",null,{"className":"text-2xl font-semibold text-white","children":"Für wen ist ein CSS geeignet?"}],["$","p",null,{"children":"Ein CSS eignet sich grundsätzlich für alle Händler, die Google Shopping nutzen, unabhängig von der Budgetgröße. Der Wechsel ist ein technischer Schritt im Hintergrund und für Käufer nicht sichtbar, abgesehen vom Quellenhinweis in der Anzeige. Wer noch nicht über Google Shopping wirbt, kann direkt über einen CSS einsteigen."}]]}],["$","section",null,{"className":"space-y-4","children":[["$","h2",null,{"className":"text-2xl font-semibold text-white","children":"Woher das CSS-Modell kommt"}],["$","p",null,{"children":"Das CSS-Modell ist eine europäische Besonderheit und geht auf ein Kartellverfahren der EU-Kommission zurück. 2017 verhängte die Kommission gegen Google eine Strafe von 2,42 Milliarden Euro, weil Google den eigenen Preisvergleichsdienst in der Suche bevorzugt hatte. Am 10. September 2024 bestätigte der Europäische Gerichtshof diese Strafe endgültig."}],["$","p",null,{"children":"Als Folge öffnete Google die Shopping-Anzeigen für externe Preisvergleichsdienste. Seit 2018 können Händler ihre Anzeigen deshalb über einen CSS ihrer Wahl statt über Google Shopping ausspielen. In der Anzeige erscheint dann der Hinweis „von [Name des CSS]\" anstelle von „von Google\". Am Ablauf der Auktion, an Produkten, Platzierungen und Targeting ändert sich nichts."}]]}],["$","section",null,{"className":"space-y-3","children":[["$","h2",null,{"className":"text-2xl font-semibold text-white","children":"Häufige Fragen"}],["$","div",null,{"className":"space-y-3","children":[["$","details","Gibt es einen Grund, bei Google Shopping keinen CSS zu nutzen?",{"className":"group rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","summary",null,{"className":"flex cursor-pointer items-center justify-between font-medium text-white marker:content-['']","children":["Gibt es einen Grund, bei Google Shopping keinen CSS zu nutzen?",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-4 h-4 w-4 shrink-0 text-white/60 transition-transform group-open:rotate-90","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]]}],["$","p",null,{"className":"mt-3 text-white/80","children":"Nein. CSS hat für alle Google-Shopping-Werbekunden nur Vorteile, und es gibt keinen Grund, diesen Margenvorteil nicht zu nutzen."}]]}],["$","details","Was kostet die Nutzung eines CSS?",{"className":"group rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","summary",null,{"className":"flex cursor-pointer items-center justify-between font-medium text-white marker:content-['']","children":["Was kostet die Nutzung eines CSS?",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-4 h-4 w-4 shrink-0 text-white/60 transition-transform group-open:rotate-90","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]]}],["$","p",null,{"className":"mt-3 text-white/80","children":["Der Preis ist individuell. Monatlich fällt lediglich ein kleiner Servicebetrag an. Was für Ihren Shop sinnvoll ist, besprechen wir gern persönlich:"," ",["$","a",null,{"href":"https://ad-astra-per-aspera.org/kontakt/?utm_source=celeste-shopping.com&utm_medium=referral&utm_campaign=celeste-attribution&utm_content=wasistcss-faq-kontakt","target":"_blank","rel":"noopener","className":"inline-flex items-center font-medium text-white underline underline-offset-2 hover:text-white/80","children":["Sprechen Sie uns an",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-external-link ml-1.5 h-3.5 w-3.5","children":[["$","path","1q9fwt",{"d":"M15 3h6v6"}],["$","path","gplh6r",{"d":"M10 14 21 3"}],["$","path","a6xqqp",{"d":"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"}],"$undefined"]}]]}]]}]]}],["$","details","Wie schnell ist eine Umstellung möglich?",{"className":"group rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","summary",null,{"className":"flex cursor-pointer items-center justify-between font-medium text-white marker:content-['']","children":["Wie schnell ist eine Umstellung möglich?",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-4 h-4 w-4 shrink-0 text-white/60 transition-transform group-open:rotate-90","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]]}],["$","p",null,{"className":"mt-3 text-white/80","children":["Der Wechsel ist für Sie als Händler spielend einfach. Nach der Servicebuchung ist der Wechsel innerhalb weniger Minuten vorgenommen, und Sie profitieren sofort von den CSS-Vorteilen."," ",["$","a",null,{"href":"https://ad-astra-per-aspera.org/kontakt/?utm_source=celeste-shopping.com&utm_medium=referral&utm_campaign=celeste-attribution&utm_content=wasistcss-faq-wechsel","target":"_blank","rel":"noopener","className":"inline-flex items-center font-medium text-white underline underline-offset-2 hover:text-white/80","children":["Kommen Sie auf uns zu",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-external-link ml-1.5 h-3.5 w-3.5","children":[["$","path","1q9fwt",{"d":"M15 3h6v6"}],["$","path","gplh6r",{"d":"M10 14 21 3"}],["$","path","a6xqqp",{"d":"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"}],"$undefined"]}]]}]]}]]}],["$","details","Muss ich meine Kampagnen umbauen?",{"className":"group rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","summary",null,{"className":"flex cursor-pointer items-center justify-between font-medium text-white marker:content-['']","children":["Muss ich meine Kampagnen umbauen?",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-4 h-4 w-4 shrink-0 text-white/60 transition-transform group-open:rotate-90","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]]}],["$","p",null,{"className":"mt-3 text-white/80","children":"Nein. Der Wechsel auf einen CSS ist ein Schritt im Hintergrund. Produkte, Platzierungen, Targeting und der Ablauf der Auktion bleiben identisch. In der Anzeige ändert sich lediglich der Quellenhinweis."}]]}],["$","details","In welchen Ländern gelten CSS Shopping-Anzeigen?",{"className":"group rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","summary",null,{"className":"flex cursor-pointer items-center justify-between font-medium text-white marker:content-['']","children":["In welchen Ländern gelten CSS Shopping-Anzeigen?",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-4 h-4 w-4 shrink-0 text-white/60 transition-transform group-open:rotate-90","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]]}],["$","p",null,{"className":"mt-3 text-white/80","children":"In 21 europäischen Ländern, darunter Deutschland, Österreich und die Schweiz. Die vollständige Liste finden Sie weiter oben auf dieser Seite."}]]}],["$","details","Für wen lohnt sich ein CSS?",{"className":"group rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","summary",null,{"className":"flex cursor-pointer items-center justify-between font-medium text-white marker:content-['']","children":["Für wen lohnt sich ein CSS?",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-4 h-4 w-4 shrink-0 text-white/60 transition-transform group-open:rotate-90","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]]}],["$","p",null,{"className":"mt-3 text-white/80","children":"Grundsätzlich für alle Händler, die über Google Shopping werben, unabhängig von der Budgetgröße. Für Käufer ist der Wechsel nicht spürbar, abgesehen vom Quellenhinweis in der Anzeige."}]]}],["$","details","Ist Celeste ein CSS?",{"className":"group rounded-2xl border border-white/20 bg-white/10 p-5 backdrop-blur-sm","children":[["$","summary",null,{"className":"flex cursor-pointer items-center justify-between font-medium text-white marker:content-['']","children":["Ist Celeste ein CSS?",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-4 h-4 w-4 shrink-0 text-white/60 transition-transform group-open:rotate-90","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]]}],["$","p",null,{"className":"mt-3 text-white/80","children":"Ja. Celeste Shopping ist ein Comparison Shopping Service, entwickelt von Ad Astra Per Aspera."}]]}]]}]]}],["$","section",null,{"className":"rounded-2xl border border-white/25 bg-white/5 p-6 backdrop-blur-sm","children":[["$","h2",null,{"className":"text-2xl font-semibold mb-3 text-white","children":"Entwickelt von Ad Astra Per Aspera"}],["$","p",null,{"className":"mb-4 text-white/90","children":[["$","strong",null,{"className":"text-white","children":"Ad Astra Per Aspera"}]," zählt zu den erfahrensten Adressen für Google CSS: seit 2018 aktiv, über 1000 CSS-Umstellungen, vier selbst entwickelte CSS-Portale. Celeste ist eines dieser Systeme."]}],["$","ul",null,{"className":"space-y-2","children":[["$","li",null,{"children":["$","a",null,{"href":"https://ad-astra-per-aspera.org/leistungen/google-ads-performance-systeme/google-css/?utm_source=celeste-shopping.com&utm_medium=referral&utm_campaign=celeste-attribution&utm_content=wasistcss-google-css","target":"_blank","rel":"noopener","className":"inline-flex items-center text-white underline underline-offset-2 hover:text-white/80","children":["Google CSS Beratung und Umsetzung",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-external-link ml-1.5 h-3.5 w-3.5","children":[["$","path","1q9fwt",{"d":"M15 3h6v6"}],["$","path","gplh6r",{"d":"M10 14 21 3"}],["$","path","a6xqqp",{"d":"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 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